Our Vision

To Ignite Youth Consumer Experience with Innovative, Mid-Premium Products with Strong Brand Equity across Emerging Markets through Organic and Inorganic Build-Up, leading to rapid Shareholder Value Creation.

Our Mission

  • Building Rapid Optimal Infrastructure focussing on chosen geography
  • Providing Adequate Capitalisation
  • Attracting Passionate High Talented Professional Entrepreneurs with in-depth Category Experience to create a Performance-based Culture
  • Practising Chanakya Strategies revolving around Extraordinary Creativity and Innovative Technology through Intensive Research in Product Development and Consumer Insight

our story

Global Consumer Products Private Limited (“Global CP”) is set up as a FMCG platform to create brands that captures favorable macroeconomic factor’s manifested through higher urban consumption.

Global CP was born out of an idea to be one-of-a-kind start-up where entrepreneurial ambitions of the various stakeholders could be nurtured and given a platform to shine. It was with this deep rooted desire that in early 2014, A. Mahendran our CMD & Co-Founder roped in two visionary PE funds (Goldman Sachs & Mitsui Ventures) to partner with him on making dream a reality, He sees GS & MV not as financial investors but as mentors to the management team and catalysts for growth using their vast networks to bring in the right partnership opportunities for Global CP.

We see ourselves as an eclectic mix of the three E’s - Experience, Exuberance & Entrepreneurialism. Throw in a dash of the right amount of capital and what we have is the perfect recipe for success. We firmly believe in our company moniker of being a ‘Synthetic start-up’ given by our Chairman which brings together the entrepreneurial zeal of our stakeholders (we believe that every employee is a stakeholder in our company) along with the global strategic, financial & technological expertise which are brought in by our investors. Global CP is launching innovative and high quality products to start with in high-growth categories such as Confectioneries, Beverages, Household Insecticides and Ayurvedic Personal Care.



Global’s senior management brings with them vast experience of over 150 years
in the FMCG sector.


  • Kamal Agarwal

  • Ashish Bhobe

Global CP is promoted by Mr. A Mahendran who has through his career combined entrepreneurial mindset with professional corporate governance. Mr. Mahendran is a serial entrepreneur whose first venture was the Good Knight household insecticide brand which was acquired by Godrej. He went on to become the Managing Director for Godrej Sara Lee and then Godrej Consumer Products Limited and encouraged a culture of entrepreneurship across the organization. The unique culture is the reason Godrej has been, by far, the most rewarding FMCG stock while he was at the helm with a net worth multiplier of 83. The motive to create a start-up stems from Mr. Mahendran‘s philosophy of spawning a generation of entrepreneurs.

Global‘s senior management team brings with them vast experience from the FMCG sector with over 150 years in the Food business.

They believe that a heady mix of enthusiasm and expertise will drive success in the marketplace – they refer to Global CP as a ‘Synthetic start-up’ which combines the hunger of a start-up with the expertise and ecosystems of established organizations.

Kamal Agarwal has joined Global CP as EVP – Finance, HR and IT. His prior assignment was as CFO , Indian Subcontinent, Ferrero Group. He was a part of the CFO 100 Honor list 2013 in the category ‘Winning Edge in Finance in start-up’. His earlier stints include ITC and Cadbury’s.



Global CP's vision is financially backed by Goldman Sachs and Mitsui & Co. They see their role not just as financial investors but mentors for the management team and facilitators in bringing the right partnership opportunities for Global CP.